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It’s a paradox of modern life: We are mobile, yet sedentary. Blame the auto? Blame the glowing, pixellated screen? Surely it can be no coincidence that the rise of those two great technologies–moving carriages and moving pictures–took place over roughly the same period.

And at their joint birth was our friend, A.L. Westgard. In 1916, he conceived–or at least was associated with–the idea of taking motion pictures of the

It would have been more exciting if the car had fallen off the planks. But that would have to wait for more sophisticated film editors.

entire United States. This according to an article in volume 20 of The Camera: An Illustrated Magazine Devoted to the Advancement of Photography.

Here is a selection from the article (note how two nascent industries stand to gain, and, of course, use of the word “dream,” as in “The American Dream”):

Mr. Westgard, who knows the beauty spots as no other man knows them, believes that he can show Americans things about their own country of which they scarcely dream.

The Pathe Company, which will distribute the films, believes so, too, and so does the Combitone Picture Company, which is financing the expedition. The pictures are to be entirely different from any hitherto seen, because made by the new Combitone process, invented and perfected by F. W. Hochstetter, formerly of the Edison staff, now consulting photo chemist of the American Photo Chemical Company.

Today, with our much richer business vocabulary, we would call this commercial venture an example of synergy.

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We often romanticize the jobs displaced by technology, especially if the people who held those jobs are long dead. Consider the blacksmith, the milkman and the manufacturer of flint-lock muskets. But the people who helped kill off those jobs showed about as much remorse as we do today when obsolete jobs disappear.

Umbrellas are useful on flat boats, as there is usually very little shade.

The loss of the ferryman’s job was a sign of progress for our friend A.L. Westgard. The indications lie in his 1920 book, Tales of a Pathfinder, a collection of anecdotes from his many cross-country trips. In one chapter, a very short one, he describes the fate of motorists suffering from the strict hourly schedule of the man who operated a ferry across the Colorado River outside Yuma, Ariz. Motorists often had to sleep in their cars, the lights of Yuma blinking across the river, because the ferryman refused to work outside his normal day.

I suppose Westgard could have recommended adding another shift or two to ensure 24-hour ferry coverage, or at least late-evening rides for tardy motorists. But that would not have been progress. Instead he campaigned for a bridge, eventually spurring action by Arizona, California and the feds–“and the ferryman lost his job as he fully deserved,” in Westgard’s words (page 46, Tales). Nothing personal about progress, eh? Or to paraphrase: All progress is personal.

* Find the lyrics here!

My goal is to headline all posts with song titles from the Grateful Dead. Mission accomplished so far.

Yesterday I achieved a giant technological breakthrough: I read a downloaded PDF file on my Kindle. Yes, not much of a reveal, I know. But here’s the kicker.

It was a book by the guy to the right. His name is A.L. Westgard and he, like our buddy William Warwick, spent the early part of the 20th century criss-crossing the United States in an effort to find and map the best routes for future highways. He’s obviously progressive because, as Roland Barthes once noted, progressive thinkers look into the distance when photographed. He appears also to be looking into the sun.

Westgard’s book, Tales of a Pathfinder, published in 1920, is essentially a collection of anecdotes from his cross-country trips. The first anecdote involves his coming across a man nearly dying of hunger and thirst in the desert near Yuma. It’s a gripping start, and a fine way for Westgard to earn the reader’s respect as a good man and kind. But can he keep it for the next 240 pages? Stay tuned.

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