The presidential primary on the Lincoln Highway is frozen in place. Barack Obama still counts one lone supporter and Hillary Clinton has none. Except for that one Obama sign, every single yard sign touts one or another Republican candidate for the PA Legislature.

The best sign on Route 30 right now is in front of a trucking company. It states that, if trucks stop, hospitals will run out of oxygen in one week. Now that’s the kind of message that gets your attention.  This particular company regularly changes its sign to warn of the dire consequences of a truck stoppage, but this one just takes your breath away. Imagine. Life without oxygen.

The presidential campaigns and their supporters could learn a thing or two about messaging from whoever runs that company. I can’t get that sign out of my head, but I’ve almost completely forgotten about the will.i.am video.

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