Who knew college tuition and CEO salaries could have so much in common, considering the antipathy between business and academia? Both tuition and CEO pay keep going up out of all proportion to the economic reality of the average person’s life. Why?

Because neither CEOs nor colleges (especially in the liberal arts) compete on price. They compete on a whole slew of intangibles that, taken together, never fail to suggest the same thing: the cost of any one college or CEO should fall somewhere in the middle to upper end of the scale.

This is a recipe for every college and CEO employer to up the ante every single year. After all, anyone at the bottom is immediately suspect. They are either a lousy CEO or a bad school.

By default, the most lucrative career choice would be college CEO.